NIKE SUSTAINABILITY CAMPAIGN
The project merges Nike’s brand identity with a fresh message, unveiling a sustainable tennis product line. Aiming to maintain Nike’s essence while highlighting sustainability. This campaign, seeks to captivate the audience, elevate the brand, and promote environmental consciousness in sports apparel.
Nike has an enthusiastic brand personality that motivated athletes can identify with. The company’s motto, “Just Do It,” suggests a determined, athletic individual who is always eager to achieve new goals.
Nike’s products and marketing often incorporate vibrant colors, such as neon accents, that radiate energy and modernity as well as bold and strong typefaces to catch people’s attention. Some words that decribe Nike’s branding are: Innovation, Empowerment, Excitement, Passion and Sophistication.
JUST
DO
IT