TO INFORM AND PERSUADE
Pizza and tacos are compared using real statistics. The project has two parts: first, inform the audience about both foods; second, persuade the audience to prefer one over the other.
Inform: How many pizza and taco restaurants are open at night in New York and how to get to them.
Persuade: Pizza is a better option than tacos after a party in New York.
TO INFORM
These posters highlight the three New York City subway lines that lead to the most pizza and taco places open at night, showing their locations along each route. These posters are made to be placed in public transportation stations like metro, train or bus stations.
TO PERSUADE
The persuade poster tries to persuade a person to decide on pizza over tacos, these is made trying to make one option more appetizable through different design approaches. Is inspired by the famous quote in America "Give me liberty, or give me death!"
The poster presents the statistics through the number of illuminated windows on each side, using the Statue of Liberty as a visual device to make the information more persuasive, alongside other visual techniques.
These posters inform on how many pizza and taco restaurants are open at night in NewYork, placed side to side to be able to compare them, reflecting a real situation of a person deciding on what’s the best option to go to.
These posters are designed for more underground urban spaces, such as graffiti-covered city walls, or could be used as advertisements for pizza restaurants.